Monday, February 14, 2011

Print | Editorial book/zine | - Layout & Design Style

After careful thought and consideration, I have decided to complete a book/zine as a major section of the FMP. It will consist of 20 pages (incl. front & back), and a total of 7 double page spreads on the different interviewees that experienced the 'Dark Ages'. Each double page spread will have it's own designed Typeface for the heading, to describe the character and emotions felt by that person.

As the time period of the 'Dark Ages' was during the 60s (1963 - 1974), the design style would be from that period. A 1960s psychedelia, but bursting from darkness. Each page will have their own dark hidden meaning, garnished with bright colours to give light to each interviewee.

Picking the colours from each image I was able to get a colour scheme that was more success ful during that period.


Image Analysis 

_Stills from the film "Gimme Shelter", documenting the Rolling Stones' Altamont concert, December 1969


_"Traces of Man", book cover, designed by Herbert Spencer, 1967_
Worn down typography, where some letters have eroded off, gives a textured history, presenting itself to the audience that it has been through time, and it is there to be examined and analysed to get different versions of that it has been through.


_Tin document storage box, with printed "flower power" design.

_Chosen mainly for the 'art nouveau' style, with the whiplash lines and stylised flower shapes, which were revived in the 1960s and metamorphosed into psychedelia. The colours during these periods were mostly vibrant, such as bright red and purples, where there was deliberate clash of colours, for example orange and pink.






_Printed polyester dress, decorated with Art Nouveau ladies' heads. The 1960s updated the Art Nouveau style in bright, psychedelic colours.
 
_The use of short words in large colourful letters is typical of Pop artist Robert Indiana. The "Love" poster is his most famous image, created for a Museum of Modern Art Christmas card in 1964 and then reused on a United States Postal Service stamp in 1973.

_Traffic signs, automatic amusement machines and commercial stencils inspired his early works and in the early 1960s he developed his style of vivid colour surfaces, involving letters, words and numbers. He was later known for silkscreen prints, posters and sculptures, in which had as their theme the word LOVE.

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